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London Fashion Week 2011 - House of Holland

Thursday, September 22

What a weekend this was!

On Saturday the Percy & Reed dream team were blow-drying and back-combing like nobody’s business at the House of Holland London Fashion Week show! With so much hot air backstage it’s no surprise the models were bringing the heat to the catwalk as they strutted their stuff in Henry’s fantastic collection.

Inspiration came from Shane Meadows cult film “This is England”, a bit of 80’s Versace and some Pastel Punk! It was the first time Percy & Reed Hair products have been used backstage, our third collaboration with Babyliss Pro - and what a partnership it was!

We were over the moon with the look and weren’t the only ones, so it won't be long until you see versions of the Pastel Punk 'do" all over the high street!

Sending our thanks to Henry, the wonderful Babyliss Pro, Goody (we hand painted their barettes to match the beautiful Nicholas Kirkwood heels) and the AMAZING hair team, especially the truly inspiring Dom Capel.