On Sunday Paul and Adam were waxing lyrical about the new hair care range on QVC before Adam whizzed to St Lukes in Old Street to present next summer’s hair trends to over 350 hairdressers (300 more than expected!!)

The amazing event was put together by the lovely ladies at The Coterie with Blow PR, and Adam got to share his fascination with the style evolution of hair. He loved having the chance to share his passion with such a big and receptive audience.

And if you want to get ahead (a-HEAD get it?) in the style stakes take note: the key trends for 2012 will be Pastel Punk, Wet Look, 40's Graffiti and Adornment. Come into the salon and you can try out one of these fashion forward looks with the expert.