Hair damage
How to

How To Handle Hair Damage

Dry ends. Straw-like texture. Breakage. Sound familiar? No matter what your hair styling habits are, dry and damaged hair can creep up on the best of us.

And while Percy & Reed duo, Paul and Adam, and our wonder-ful stylists are all for prevention of dry and damaged hair, we are partial to a few (secret) hair fixes.

Thankfully, there is a way to help combat unruly strands and unwind the pesky effects of hair damage.

Here are our top 6 hair tips for handling dry and damaged hair according to Adam.

You can thank us later.

Use a Wet Brush

Claiming to be ‘the best detangling brush ever’, this is Adam’s go-to for preventing dry and damaged hair. The brush glides through even the knottiest tresses, ensuring it doesn’t pull along the way.

The super thin, strong and flexible bristles bounce back to their original form after each brush stroke. This helps banish breakage, especially when brushing wet hair, creating a pleasant brushing experience without the pain. Perfect!

*Top tip* Don’t forget to handle your hair with care when you wash and dry it to avoid extra breakage. Pat rather than pull. After all, it’s your crowning glory.

Moisturise. Moisturise. Moisturise

Moisturising isn’t just for skin. If your hair is showing signs of dryness and damage, it could be brittle and prone to breakage. It’s important to cocoon your mane with a replenishing hair mask or other conditioning treatment, at least once a week. Especially if it’s showing signs of damage such as lacklustre locks, split ends, dulled shine or dryness.

Overnight deep conditioning treatments are the best treatments for dry hair as they help condition, strengthen and protect from further damage.

Containing natural ingredients including mango seed oil, Aloe Vera and coconut oil, our TLC Hydrating Mask contains essential fatty acids and vitamins with natural healing properties that help nourish from within.

They’re also fabulous hair growth boosters. Leave the treatment on your hair for at least 15-20 minutes or longer if time allows. For ultimate hair health, it’s also vital you don’t neglect your scalp. Adam says:

“It’s really important to take good care of your scalp as a healthy scalp means healthy hair.

Our Perfectly Perfecting Wonder Cleanse & Nourish is perfect to soothe irritated scalps and is the gentlest way to cleanse and care. Combine with a nourishing oil such as our Perfectly Perfecting Wonder Treatment Oil+. It contains Macadamia Seed Oil which penetrates the scalp and hair, for strength and elasticity.”

Make your hair strong again

When hair is dry and damaged and is showing signs of breakage, such as split ends, it needs some strengthening TLC to deeply condition and help whip it back into shape again. How though? With Wonder Overnight Recovery of course! Adam says:

“Treat your hair as you would look after dry skin. Start by using Percy & Reed Wonder Overnight Recovery Treatment to get your hair strong again, and before styling, apply Percy & Reed Perfectly Perfecting Wonder Balm. These products will help make your hair feel manageable again.


Split ends are the equivalent of a piece of string unravelling. Using weekly treatments such as the Perfectly Perfecting Wonder Treatment Oil+ or TLC Mask will help prevent split ends occurring.”

These products contain nourishing vitamins and nutrients which help treat hair from root to tip.

Use the nozzle on a blow dryer

When you’re blow drying hair, directing the airflow down the hair shafts from root to tip helps prevent frizz. This flattens the hair cuticles which helps promote frizz-free, shiny hair. Do it any other way and you run the risk of lifting the hair cuticle, which can bring those pesky baby hairs to life. Voila!

Choose your shampoos and conditioners wisely

Our divine shampoos are packed with nourishing ingredients including vitamin E and B. Vitamin E moisturises from root to tip while vitamin B5 adds strength, reduces split ends and restores elasticity.

What’s more, they contain raspberry seed oil, milk protein and other healthy nutrients to make lacklustre hair a thing of the past. Hello bouncy, shiny locks! Goodbye dry, dull ends.

Top tip from Adam:


“If you have dry skin you spend money on a good quality moisturiser, and the same applies to hair. The right products make a big difference right from your Shampoo and Conditioner.”



Enjoy regular trims

Looking for a quick, easy route towards fresh hair? It’s simple. A good old regular trim. Regular trims will also help slow down the process of the hair splitting. Make sure the hair is cut above the start of the split.

Have you got tips for handling dry and damaged hair? Reveal all on Twitter and Instagram by tagging @percyandreed or head on over to our Facebook page. #percyandreed