{"title":"New In","description":"\u003cp\u003eDiscover our latest haircare innovations. Including the freshest formulas, newest styling solutions, and most recently released treatments.\u003c\/p\u003e\n\u003cp\u003eAt Percy and Reed, we're proud to be pioneers in the haircare space. Always reimagining and revitalising your favourite formulas, we love exploring new ingredients and uncovering new ways to give your hair the TLC it deserves. We're passionate about creating products tailored to unique hair types and revolutionising remedies for any and all hair woes. \u003c\/p\u003e\n\u003cp\u003eBrowse our 'New In' haircare selection to find the newest offerings from our incredible haircare experts.\u003c\/p\u003e","products":[{"product_id":"percy-reed-heat-protection-spray","title":"Heat Protect Spray","description":"\u003cp\u003eRevolutionary 3-in-1 Heat Protect Spray: The Ultimate Solution for Heat Damage, Frizz Control, and Hair Repair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINNOVATIVE TRIPLE-ACTION FORMULA:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROTECTS\u003c\/strong\u003e\u003cbr\u003eGuards hair against heat damage up to 450°F \/ 230°C, making it ideal for use with hot tools.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSHIELDS\u003c\/strong\u003e\u003cbr\u003eThis ultra-fine mist forms a lightweight barrier against humidity, smoothing the hair cuticle and reducing frizz. The result: sleeker, shinier hair - even in high-humidity conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePREVENTS\u003c\/strong\u003e\u003cbr\u003ePro-Vitamin B5 penetrates deeply into the hair cortex, bonding to the cuticle to strengthen and fortify strands from within. It enhances shine, boosts elasticity, and improves moisture retention. Infused with powerful antioxidants, the formula offers UV protection while neutralizing free radicals and oxidative stress, supporting long-term hair health and actively repairing chemically treated hair to restore strength and resilience.\u003c\/p\u003e\n\u003cp\u003eWhat’s more, this triple-action mist can be sprayed from any angle, even upside down, ensuring every strand is protected no matter the style.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"Default Title","offer_id":54631590723969,"sku":"PR3058","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/Heat-Protect-Spray_Front.jpg?v=1770899029"},{"product_id":"wonder-oil-elixir-drops","title":"Wonder Oil Elixir Drops","description":"\u003cp\u003e\u003cstrong\u003eFrizz control, and Heat Protection Improvement: \u003c\/strong\u003eThermal protection up to 450ºF \/ 232ºC, boosts shine and makes hair easier to comb and reduced fly-aways, Hair colour protection, Restores damaged hair, Able to penetrate hair to make it thicker\/fuller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLexFeel® Shine\u003c\/strong\u003e imparts shine and gloss whilst \u003cstrong\u003eVitamin E\u003c\/strong\u003e is an anti-oxidant included to support the stability of the formulation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturising \u0026amp; Hydrating\u003c\/strong\u003e: Deeply moisturising, helping to hydrate and nourish the hair. It forms a protective barrier, preventing moisture loss, calming frizz and leaving hair feeling soft and supple.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCamellia Seed Oil\u003c\/strong\u003e is a natural oil, rich in Oleic Acid, is known for its highly moisturising and antioxidant properties. This fast absorbing oil helps to condition and soften dry, brittle and dull looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhytantriol \u003c\/strong\u003esignificantly improves water retention, strengthens damaged hair, and visibly prevents colour-washing.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"Default Title","offer_id":55672849400193,"sku":"PR3060","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/1200-wonder-elixir-front.jpg?v=1778773955"}],"url":"https:\/\/www.percyandreed.com\/collections\/new-in.oembed","provider":"Percy \u0026 Reed","version":"1.0","type":"link"}