{"title":"Sulphate Free Shampoo","description":"\u003cp\u003eOur sulphate-free shampoo is bottled proof that haircare doesn't need harshness to produce stunning results. Although sulphates are used in many shampoo formulas, we opt for gentler ingredients. \u003c\/p\u003e\n\u003cp\u003eWhile sulphate shampoos strip the hair of its natural oils, our shampoos preserve them, preventing the dryness, frizziness and colour-fading that sulphate shampoos cause. \u003c\/p\u003e\n\u003cp\u003eSo what can you expect to find in your Percy \u0026amp; Reed shampoo bottle instead? We're proud to say our formulas combine the most nourishing ingredients and botanicals, from strengthening sweet white lupine to UV-protecting sunflower extract and repairing keratin. \u003c\/p\u003e\n\u003cp\u003eHaircare should be about nourishing, not depriving. Shop sulphate-free shampoo today.\u003c\/p\u003e","products":[{"product_id":"percy-reed-turn-up-the-volume-volumising-shampoo","title":"Volumising Shampoo","description":"\u003cp\u003e\u003cstrong\u003e\u003cb\u003eSALON QUALITY\u003c\/b\u003e: \u003c\/strong\u003eThe expert formula features avocado oil, green tea extract and lemon balm to weightlessly nourish the hair, whilst protecting from heat, humidity and pollution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVOLUMISING\u003c\/strong\u003e: The silicone-free shampoo creates the perfect foundation for fuller hair, cleansing weightlessly and without residue for long-lasting volume.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eTHICKENING\u003c\/b\u003e\u003c\/strong\u003e: A blend of amplifying ingredients leave locks light, lifted and full of volume. Pro vitamin B5 works to thicken the hair from within and improve condition for healthier looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR FINE HAIR: \u003c\/strong\u003eOur lightweight, sulphate and paraben free formula is specially designed for fine hair, adding body and lift without weighing it down.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"250ml","offer_id":55098665304449,"sku":"PR1017N","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":54254466302337,"sku":"PR4041N","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/Volumising_Shampoo_250ml_Front_1200px_PNG.png?v=1777973383"},{"product_id":"percy-reed-i-need-a-hero-wonder-shampoo","title":"Wonder Shampoo","description":"\u003cp\u003e\u003cstrong\u003eMOISTURE BALANCING\u003c\/strong\u003e:\u003cstrong\u003e \u003c\/strong\u003eCreated to be hair type responsive, it hydrates and balances moisture levels where required. Moisture regulators absorb deep into the hair’s cortex to rehydrate, nourishing roots, conditioning lengths and helping to repair split ends.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLOUR PROTECTION\u003c\/strong\u003e: Defends hair from environmental aggressors, pollution and UV light, to keep hair bright and shiny, whilst preventing colour fade.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eGENTLE\u003c\/span\u003e\u003c\/strong\u003e: The dermatologically tested formula, featuring soothing aloe vera, cleanses both the hair and scalp with care.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"250ml","offer_id":37887452217504,"sku":"PR1019N","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":37887454347424,"sku":"PR4051","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/Wonder_Shampoo_250ml_Front_1200px_HIRES_JPG.jpg?v=1770817888"},{"product_id":"percy-and-reed-give-me-strength-strengthening-shampoo","title":"Strengthening Shampoo for Damaged Hair","description":"\u003cp\u003eOur dermatologically tested and laboratory proven treatment shampoo leaves hair 68% stronger after just one use, when paired with Give Me Strength Strengthening Conditioner and Scalp Concentrate. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAIR GROWTH:\u003c\/strong\u003e Active ingredients Sweet White Lupine and Rosemary Oil encourages cell metabolism and circulation at scalp level, boosting new hair growth, whilst blocking the hormone responsible for hair loss (androgenic alopecia).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAIR DENSITY\u003c\/strong\u003e: The keratin-rich formula harnesses wheat proteins and amino acids, which rebuild the surface of the hair for greater density. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREDUCED BREAKAGE\u003c\/strong\u003e: Deeply hydrating ingredients inject moisture into dry, damaged strands, increasing elasticity so that strands flex rather than snap.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"250ml","offer_id":42308837671159,"sku":"PR1020N","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":43905864564983,"sku":"PR4057N","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/1200_x_1200_Strengthening_Shampoo_-_Packshot.png?v=1770307813"},{"product_id":"percy-reed-discover-something-wonderful","title":"Percy \u0026 Reed Nourishing Kit","description":"\u003cp\u003e\u003cstrong\u003eI Need A Hero! Wonder Shampoo \u0026amp; Conditioner\u003c\/strong\u003e: Dermatologically tested and sulphate-free these in-shower saviours are designed to be hair type responsive to deliver whatever your hair needs when it needs it most. Known for their moisture regulators which absorb deep into the hair’s cortex to rehydrate, nourishing roots, conditioning lengths and helping to repair split ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI Need A Hero! Wonder Balm Hair Primer\u003c\/strong\u003e: Our multi award-winning, bestselling hair primer is a true haircare innovation. The lightweight, multi-benefit balm improves all hair types, creating a flawless foundation for healthy hair, improved styling performance and longer lasting results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI Need A Hero! Wonder Overnight Recovery Mask\u003c\/strong\u003e: Meet our ‘beauty-sleep-in-a-bottle’ hair mask. The ultimate time-saving hair treatment, our pillow-safe formula works to repair dry, damaged hair overnight. Expert ingredients restore vital protein for smoothed, stronger, healthier strands.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"One Size","offer_id":43963235172599,"sku":"PR5236","price":27.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/B0C4HRLG63_PR5236_Nourishing_Kit_0_oct26.jpg?v=1791211199"},{"product_id":"percy-reed-i-need-a-hero-wonder-shampoo-and-conditioner-bundle","title":"Wonder Shampoo and Conditioner Duo","description":"\u003cp\u003e\u003cstrong\u003eMOISTURE BALANCING\u003c\/strong\u003e: Created to be hair type responsive, this luxurious pair hydrates and balances moisture levels where required. Moisture regulators absorb deep into the hair’s cortex to rehydrate, nourishing roots, conditioning lengths and helping to repair split ends.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLOUR PROTECTION\u003c\/strong\u003e:\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eDefends hair from environmental aggressors, pollution and UV light, to keep hair bright and shiny, whilst preventing colour fade.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGENTLE\u003c\/strong\u003e: The dermatologically tested formulas, featuring soothing aloe vera, cleans and nourish both the hair and scalp with care.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"Default Title","offer_id":43991854317815,"sku":"PR5138","price":41.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/wonder-shampoo-conditioner-duo.jpg?v=1771511587"},{"product_id":"percy-reed-turn-up-the-volume-volumising-shampoo-and-conditioner-bundle-1","title":"Volumising Shampoo and Conditioner Duo","description":"\u003cp data-mce-fragment=\"1\"\u003eThe dermatologically tested, expert formulas cleanse and condition with care, whilst amplifying ingredients leave locks light, lifted and full of volume.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eULTRA-LIGHTWEIGHT\u003c\/strong\u003e: We do volume differently. This duo creates the perfect foundation for fuller hair, cleansing weightlessly and without residue for long-lasting volume.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTHICKENING INGREDIENTS\u003c\/strong\u003e:\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003ePro vitamin B5 works to thicken the hair from within and improve hair condition, for healthier looking hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCONDITIONING\u003c\/strong\u003e: Avocado oil, green tea extract and lemon balm nourish without weighing hair down, whilst giving protection from heat, humidity and pollution.\u003c\/p\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"Default Title","offer_id":43991912317175,"sku":"","price":41.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/Vol-s-c.jpg?v=1767605174"},{"product_id":"percy-reed-give-me-strength-strengthening-hair-shampoo-conditioner","title":"Strengthening Hair Shampoo \u0026 Conditioner Duo","description":"\u003cul\u003e\n\u003cli\u003e3 Key Benefits – hydration, strengthens strands and promotes new healthy hair growth\u003c\/li\u003e\n\u003cli\u003eHair becomes stronger and healthier with every wash\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones, parabens and with recyclable packaging\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eInfused with a beautiful blend of essential oils\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"Default Title","offer_id":53968074375553,"sku":null,"price":44.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0107\/1779\/0304\/files\/1200_x_1200_Strengthening_Duo_-_Packshot.png?v=1770741885"}],"url":"https:\/\/www.percyandreed.com\/collections\/shampoo-sulphate-free-shampoo.oembed","provider":"Percy \u0026 Reed","version":"1.0","type":"link"}