3 steps to creating the wet look

From Halloween onwards, diaries begin to fill with all the excitement and glamour that is party season. Fashion models and celebs rocking the wet hair look on the catwalks and on the red carpet. It’s an ‘oh so sophisticated’ style that’s surprisingly simple to achieve. (Winner!)

Read on for all the top tips from our founders Paul and Adam, plus all the best hair styling products you need to get this look just right. It’s time to party like the fashionistas ladies. Here’s the lowdown on how to work this A-list worthy look on your next night out.


Step 1. Prime your hair

Even if you have a jam-packed calendar, you’ll have time to squeeze in this look. The wet look is great if you don’t have time for a blow dry. It takes just a little prep, and you’re good to go. Begin your journey to wet look perfection with wet hair. (Of course!) Wash your hair with a shampoo and conditioner from the our volume, moisture, Wonder or shine product range. Towel dry, then apply Perfectly Perfecting Wonder Balm. (This is a great styling foundation, as Wonder Balm is proven to keep hair frizz-free for up to 72 hours.

Perfectly Perfecting Wonder Balm is our founder Paul’s superstar product. He says, “It seals the cuticle to create an even surface for your styling products to work better and last longer. Perfect!”


Percy & Reed Wonder Balm


Step 2. Blow Dry

Spritz The Perfect Blow Dry Makeover Spray onto hair from root to tip and then comb through with your fingers or a wide-tooth comb. This heat-activated, lightweight formula gives styling control, shape, body and flexible hold. Mind-blowing! It will ensure your hair looks absolutely fabulous all party long. (No ‘scarecrows’ here.) Now blow dry your hair, focusing on making the mid-lengths and ends smooth and glossy. The roots and top section needn’t be totally dry as you move onto step 3 (or the next step).


Model wearing wet hair look


Step 3. Give it hold

Now you move onto the ‘wet look’ section of the hair. Squeeze some Quite Frankly Flawless Finishing Polish into your palms, rub them together and then apply the cream from the roots to the mid-lengths 'combing' through with your fingers. if your hair is slightly damp, leave it to dry naturally. Flawless is a big word, but this will deliver the wet look finish you're after. (Promise.) The polish contains horse chestnut which gives soft hold to the hair and sunflower wax which helps get your hair super shiny. Just slick the hair back with a comb and you’ll be ready to knock ‘em dead.

You can also use your comb to create a deep side parting. Oh, and forget those pesky fluffy flyaways too. A quick slick of this, and they’ll soon be put in their place. Our founder Adam Reed says, “This Quite Frankly Flawless Finishing Polish is my backstage essential for getting a totally groomed and flawless finish.”

So now you should be super sleek, on fleek and ready to party.


Model smiling at camera with hair slicked back


You can also use exactly the same steps, styling products and routine for curly or afro hair. Just follow the tips above, and you can work a wet look that will show off your natural hair texture. You’ll soon be turning heads for all the right reasons.

So, there are some key reasons the wet look is your friend for the party season. It’s on trend, suits any hair type and easy to master there's no need to blow dry. You’ll be ready to go out in super speedy time. (Well, your hair will be ready at least.) It’s hard to think of a reason not to give it a go. Time to party. 

Blonde haired model looking down with fingers in hair


Have you tried the wet look? Want to share your wet look hair pics with us or any other party hairstyles you’ve tried? Share your party looks with us on Facebook, Twitter, or Instagram. #percyandreed