How To… Prevent Hair Damage

We’re sure it'll come as no surprise that some of the most frequently asked questions in our Percy & Reed salons are about fixing hair damage.

While our wonderfully talented stylists will always do their utmost to work their magic – and believe us, we’ve seen some serious hair miracles! – like anything else in life, prevention is infinitely better than cure when it comes to your hair health.

If there’s one thing you can count on us for, it’s that we’re 100% committed to making every day a great one for your hair! That’s why we spoke to one half of the Percy & Reed duo, stylist-to-the-stars Adam Reed, about the best things you can do to protect your hair against damage.

Here are the ultimate top five haircare tips, according to Adam.


1. Keep your hair hydrated

When our hair isn’t in the best condition, it’s usually because we've let it become seriously dehydrated. Most of the time, it really is that simple – keeping your hair in gorgeous condition is all about caring for your scalp  and retaining moisture in your hair lengths.

A few warning signs of dry hair to look out for include:

No flexibility – does your hair break easily when you brush or style it?

Split ends – does your hair peel into finer strands, or have little white balls at the ends?

Coarse texture – does your hair feel “straw-like”?

Dullness – does your hair lack shine? 

If the answer’s yes to any of these, you probably need to top up your hair’s moisture.

From shampooing to styling, a salon-performance product normally contains a superior ingredient package that is designed to nourish and protect your hair. To keep hair damage-free it’s important to have a great care regime, just as you would for your skin.

So, if your hair’s in need of serious hydration the first thing to do is find a shampoo and conditioner that’s specifically designed to replenish moisture: like our Splendidly Silky Moisturising Shampoo and Conditioner.


2. Treat your hair regularly

Most people (and yes, we’re often guilty as charged too!) only really think about using a replenishing hair mask or treatment when they can see or feel that damage has already been done. The reason this doesn’t help very much is because your hair, apart from the root, is already dead – so it can’t repair itself.

In fact, regardless of the condition of your hair, Adam recommends using a hair treatment weekly (or more often if it’s needed) to prevent damage being done in the first place. Regular use of a mask or overnight hair treatment will keep your hair in healthy condition and will also strengthen it, so it becomes more resistant to damage in future.

We created the Percy & Reed Wonder Overnight Recovery for exactly this reason. Personally, we think it’s the best hair treatment for damaged hair. We love it because it fits easily into your regular beauty routine, doing all the work to nourish and rehydrate your hair while you sleep. You don’t even need to wash it out! Simply smooth onto dry hair, allow to dry, then go to sleep while it works its magic.  


3. Get regular trims 

This one is drummed into us from an early age. Though it feels counter-productive when you’re growing your hair out, if you want it to stay in fabulous condition you need to get yourself to a salon for a regular trim.

The reason for this is because if a hair end is split, it doesn’t just stay at the end – the split gradually travels up the hair, weakening it further. The only real fix is to cut off the split end off, otherwise you might find yourself needing more of a chop than you wanted.


4. Don’t heat appliances to the max

Though it can be tempting to crank up the temperature on appliances to achieve the look you want faster, when you're using heated appliances you can prevent hair damage by keeping them at a cooler heat.

Super-hot styling appliances can cause damage to the hair’s cuticle (its outer protective covering), which is bad news. Premium brands such as GHD only heat up to 185⁰C, which is the optimal temperature for styling and significantly reduces the risk of damage.

Using heat-protecting hair products before styling is also highly recommended by Adam. Our Wonder Treatment Oil+ or Wonder Balm both help to seal the hair and reduce damage.


Is hair damage getting you down? Share your questions for our experts – we’re here to #helpyourhair. Get in touch with us on Twitter & Instagram, or head on over to our Facebook Page to leave us a comment.