How Do You Treat Dandruff? A Trichologist Explains All...

How Do You Treat Dandruff? A Trichologist Explains All...

If you've ever suffered from an itchy flaky scalp you're not alone!

Dandruff is one of the most common skin conditions in the world, with an estimated 50% of the adult population suffering from it at one time or another. But how do you treat dandruff? What causes it and how can you prevent it?

As part of the launch of our new Anti-Dandruff I'm No Flake Shampoo we spoke to trichologist, Nicola Smart to get all the answers...

Watch the video below or scroll down for the full Q&A! 

Nicola Smart is an Associate Trichologist certified by the Institute of Trichologists in London.

Nicola could you tell us, what is dandruff?

So, dandruff is an oily skin condition that causes white, grey, sometimes yellow flakes that are quite visible and tend to fall from the hair.

And what exactly causes dandruff?

Dandruff is caused by three main things. One is yeasts, and these are yeasts known as Malassezia. They're a family of yeasts that are found naturally on the body.

Second is individual sensitivity, and that is essentially when one person has a particular sensitivity to the Malassezia yeasts.

The third thing is sebum, which is the natural oil found on the scalp. As this starts to increase during puberty and adolescence we find that the yeasts also tend to increase In individuals that are sensitive.

Some other causes are:

  • The environment
  • Nutritional deficiencies
  • Diet
  • Genetic predisposition
  • Stress levels

What makes Anti-Dandruff I'm No Flake Shampoo unique?

I'm No Flake incorporates both a commercial and natural anti-fungal to effectively reduce yeast on the scalp.

I'm No Flake is unique in a few areas. One is that it utilises essential oils instead of commercial perfumes as fragrances. The second is it uses a powerful natural anti-fungal to get rid of yeasts and the third is that it is silicone and SLS free.

How long can people use Anti-Dandruff I'm No Flake Shampoo for?

You can use Anti-Dandruff I'm No Flake Shampoo for as long as necessary. You should see results after about two weeks but, after that, you can use it as needed 

And finally Nicola, can Anti-Dandruff I'm No Flake Shampoo be used on coloured hair?

I'm No Flake uses a milder anti-fungal in comparison to some other anti-fungal ingredients and, as a result, it shouldn't discolour hair.

Have you tried “I’m No Flake” Anti-Dandruff Shampoo yet? Let us know over @percyandreed on Facebook or Instagram #percyandreed