Our Story

History of the brand

The Percy & Reed brand was created by two of London’s leading hairdressers Paul Percival and Adam Reed. Both had decades of experience jet-setting around the world, creating beautiful hair for the A-list.

They wanted to share their wealth of knowledge and tricks of the trade with everyone, not just the rich and famous. So, in 2007 the Percy & Reed salon was founded on Great Portland Street in London’s iconic West End. Since then the salon has been the talk of the town, attracting a host of who’s who.



  • The Percy & Reed product line launches with 16 full size products in 2 beautiful fine fragrances: ‘A Walk in The Rain’ and ‘A Walk With Nature’.

  • Percy & Reed debuts onscreen, launching with QVC UK.


  • Percy & Reed goes continental and expands into Europe.

  • Percy & Reed launches in brilliantly British department store, John Lewis and online with The Hut Group.


  • Percy & Reed goes global, launching with Sephora in Asia.

  • Percy & Reed is recognised by CEW, winning the award for Best New Brand.


  • Innovative hair primer, Wonder Balm, launches with a helping hand from Elle.

  • Percy & Reed goes on tour, globetrotting to host international press events around the world.


  • Percy & Reed expands, joining the wonderful Marks & Spencer as they launch branded beauty.

  • Wonder Balm begins its ascent to star status, with a CEW Award win for Best New Hair Product.


  • Volumising No Oil Oil secures a top spot in Vogue’s Top 100 Beauty Products, in the centennial issue.

  • Beauty sleep gets a whole new meaning with the launch of Wonder Overnight Recovery.


  • Wonder Treatment Oil joins the Wonder Range.

  • Co-cleansing makes a comeback, triggering Wonder Cleanse & Nourish to sell out nationwide.


  • Percy & Reed continue to expand around the globe, launching in the Middle East.

  • The Wonder range is completed with the launch of multi-benefit Wonder Shampoo & Conditioner.


  • Percyandreed.com takes center stage, with a beautiful new website.

  • Percy & Reed heads down the aisle, launching in Waitrose.

  • The new ‘Solutions’ range is born, with the launch of ‘I’m No Flake’ Shampoo.


  • Percy & Reed rebrands, introducing a fresh new look and feel in more recyclable packaging.

  • Core Shampoos & Conditioners receive a makeover with new, dermatologically tested formulas, free from sulphates and silicones.

  • Two new fragrances join the collection: ‘A Walk In The Meadow’ and ‘London Florals.


  • Percy & Reed celebrates 10 Years of Seriously Good Hair.

  • A decade of award-winning haircare: Percy & Reed exceed 100 awards globally.

  • All Lathered Up Cleansing Shampoo Bar joins the tribe, the first 100% plastic free product in the range.

  • The Solutions range expands to includes the Give Me Strength Collection.

In order to bring The Effortless Way To Seriously Good Hair™ to more people, they joined forces with established business woman, Shannon de Boissard. Together, they created and launched the chic and quintessentially British Percy & Reed product range you know and love today.

It was of the utmost importance to all three to create hair products that really, truly work and could be used by everyone - even their mums! They incorporated all their know-how into creating high-performance, multi-tasking products, making it easy to achieve beautiful salon quality results at home.

Percy & Reed products are now stocked instore and online by leading luxury retailers in over 20 countries globally. (That deserves some bubbles!)

Our Mantra

The Effortless Way to Seriously Good Hair™

All Percy & Reed products have been specifically designed to be very simple to use yet give amazing results. The range includes all the hair care and styling products you need to create a modern look at home, effortlessly.

Professional Quality & Expertise

The entire Percy & Reed team is formed of leading hairdressers. We don’t like to name drop but they are backstage regulars at London Fashion Week, session stylists at fashion photoshoots and they work with musicians, tv and film stars. They also style for leading TV shows including the Britain’s Got Talent, This Morning, and more. The team’s expertise, knowledge and input ensure all products are of professional quality and deliver beautiful results every time.


Every single Percy & Reed formulation is infused with a fine fragrance created by a renowned fragrance house. Each scent has been skillfully blended and helps to create a luxurious experience for you to enjoy when caring and styling your hair. Your hair will smell simply divine. Two of our signature fragrances include A Walk with Nature and A Walk in the Rain:

A Walk with Nature

A Walk with Nature is a warm and soothing fragrance that has been created for our care products. It has apple and citrus top notes with a heart of rose and lily of the valley, and base notes of cedarwood, musk and amber.

A walk in the rain

A Walk in the Rain is a bright, refreshing fragrance that has been created for our styling products. It has fresh, green top notes with a heart of geranium and hyacinth, and woody base notes.

Made in the UK

From the outset, it was essential to the founders that Percy & Reed hair products were made in the UK. The team can, therefore, work closely with gifted, specialist formulators to come up with incredibly innovative and high performing hair products. Percy and Reed is a Brilliantly British brand through and through. Everything is managed in the UK from product ideation and testing to manufacturing. All products are shipped from the UK around the world. (And yes, the team do get through copious amounts of English Breakfast tea and biscuits!)

Multi-Award winning Brand

Don’t get us wrong, we’re not show-offs, but we’ve won a hefty list of awards for our products along the journey, and that makes us very proud. We’ve won a whole host of accolades from beauty editors that really know their stuff for many of our styling and care products. We’ve collected awards from all around the world from the likes of Vogue, Elle, Harpers Bazaar, Tatler and more. (Blush!) Check out the full awards cabinet.


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