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Discover the world of Percy & Reed

Premium quality hair products for everyone

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The Effortless Way to Seriously Good Hair™

Bringing you cutting edge hair care & styling products from London’s A-list hairdressers. Our high-performance products make styling easy so that you can get that salon look at home. We’re nice like that.

New Arrivals

Simple, Elegant, Amazing Hair

Upgrade your haircare with our best-selling, award-winning, premium collection, formulated to provide a multitude of benefits for all hair types, perfect for saving the day (and your hair).

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Wonder Balm Hair Primer

Prime for perfection

This genius leave-in hair primer promises wondrous, moisture-locked locks with every application and 72 hour of frizz and humidity control for intense shine, light hold and serious definition.

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Wonder Collection

Earn Double Points

Earn double points on our loyalty programme when you shop the new I Need A Hero! Wonder Collection *double points offer valid from 01/03/21 until 31/03/21

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New Arrival

Overnight Restoring Hair Mask

Use Wonder Overnight Recovery and discover hair that’s transformed from dull, dry and lifeless to hair that’s glossy, restored and repaired come morning.

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‘Wonder Balm is a must-have for girls on the go!’ Cosmopolitan - ‘Frizz Fixer is an on-the-go taming and perfecting polish to mist on dry hair. It’s somewhere between a shine spray and a frizz sealer’ Notebook - ‘Is it a fragrance? Is it a shine and glossing spray? Ladies, the ‘A Walk in the Rain’ Shine and Fragrance Mist is both – and what a wonder it is, too.’ Cheshire Magazine - ‘Wonder Overnight Recovery left locks smoother and more lustrous once washed out in the morning.’ Red Magazine - ‘No Fuss Fabulousness Dry Shampoo - because every gym bag needs one’ Vogue - ‘Wonder Treatment Oil+ is the reason our hair is healthy, strong, and shiny, despite being bleached and abused by heat every day. May be the eighth wonder of the world!’ Cosmopolitan - ‘Radiance Revealing Invisible Dry Shampoo is my go-to dry shampoo as it doesn’t leave that tell-tale powdery look on the roots plus it has zero-tackiness and smells subtly fresh.’ Glamour


Shop the hair care & styling products you need for seriously good hair.

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News & Tips

Your go-to resource for all the latest trends, hair care advice, tips and tricks.

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Our Salon

Pop by and say hello! Find out more about our lovely London salon.

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More about us, our history, our brand and all the awards we’ve won along the way.

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