Percy & Reed's 6 Promises
About Us

Percy & Reed's 6 Promises

The need to think and act more sustainably is increasingly at the forefront of all of our minds, and it is no different for us here at Percy & Reed. We are at the start of our sustainable journey to reduce our impact on the environment; we acknowledge we are far from perfect, but strive to constantly improve and innovate so that we can contribute to making the vital changes the beauty industry needs to see. We aim to provide you, our wonderful customers, with products that allow you to make your haircare choices more environmentally conscious without compromising on the salon quality results you know and love!  

This May we are proud to be launching our first ever 100% plastic free shampoo – introducing our All Lathered Up Cleansing Shampoo Bar. This eco-friendly, zero waste cleansing shampoo bar helps you to keep your plastic consumption down, saving 80g of plastic versus bottled shampoo, which equates to over half a kilo per year. This clean beauty must-have offers incredible results, whilst making a positive impact on the environment, allowing you to look good whilst doing good - what more could you want! 

Designed to be suitable for all hair types our All Lathered Up Cleansing Shampoo Bar is SLS and SLES free, Paraben free, Silicone free, Vegan friendly and Gluten free - it maybe a small bar but it packs a big punch! Despite its compact size, our shampoo bar lasts for up to 50 washes, compared to most bottled shampoos which on average last 25-35. With its high lather capabilities, a little goes a long way, meaning not only will you be helping to save the planet, but will save yourself some pretty pennies too! 

Our All Lathered Up Cleansing Shampoo Bar harnesses the natural nourishing ingredients of avocado oil and antioxidant vitamin E to take care of your hair whilst cleansing, leaving locks smooth, shiny and squeaky clean. By using these carefully selected ingredients, our shampoo bar performs as well as a liquid shampoo (and foams just as beautifully too), so there’s no need to make any haircare sacrifices by switching to a plastic-free alternative. The vitamin and fatty acid content of avocado oil is of great use for conditioning all hair types and lengths, and contains a powerful ability to restore dry and damaged hair. Vitamin E is an excellent antioxidant, which protects against free radicals whilst also providing an injection of moisture into every strand, for hair that is soft and shiny - these two ingredients really do make the perfect pairing!  


Now that we have properly introduced our exciting latest addition, you may want to know more about our fundamental 6 Promises, which shape our brand and all that we do. Percy & Reed is committed to providing you with an honest and open philosophy on the integrity of our brand and our products. We pledge to keep on listening to your needs to help you achieve effortlessly good-looking hair in a more sustainable, conscious and responsible way. 


Our 6 Promises

1. Deliver products that actually work 

We test and test and test to make sure our products do what we promise so you don’t waste your time and money. We want all of our products to perform the best that they possibly can to provide you with a quality, luxury haircare experience and salon-worthy results, so you can achieve the hair of your dreams from the comfort of your own home.  


2. Make it easy to know which products will work for you 

Ever struggled to know which products do what? Selecting your Percy & Reed products is simple. Cut the confusion and make choosing products quick, easy, and we would go as far to say... fun? With our 5 Step Quiz and 1-to-1 professional video consultations you are certain to find the right products to make you smile! Our 5 Step Quiz is the simplest way to find the hair routine that is bespoke to your needs, your hair type and your hair goals. We analyse your answers to provide you with the best suited products to treat and style your hair, so that you don’t have to worry! Our professional video consultations are an even more in-depth experience, where you can get the chance to speak 1-to-1 with our product experts, who will use their expertise to provide you with a tailor made step-by-step regime to achieve the hair of your dreams! 


3. Deliver products that are simple to use 

We may have salon expertise, but you don’t need to be an award-winning stylist to get the most out of our products – we make them with you in mind, at home, in your bathroom. No fancy techniques needed here! We bottle the knowledge and expertise of the celebrity hairstylists at our Percy & Reed Salon, to create products that give salon-worthy results, without any of the hard work. Every product is designed to be effortless and easy to use, with fool-proof, no-skills-needed formulas, so whether you’re a supreme styler or a hair novice, you can expect incredible results every time! 


4. Take care to be as “Clean Beauty” as possible, without sacrificing results 

All Percy & Reed products are made without ingredients that are toxic and harmful to your hair, so you can be rest assured that your hair is in safe hands. We always strive to provide the amazing hair results you want and deserve, but we make sure to consciously select ingredients that balance results with the need for clean beauty in today’s world. Our ‘Good To Knows’ feature all the information you need to make an informed choice that is right for you. This information is listed on the pack of every product, as well as on our website, for full transparency.


5. Help you to be a good global citizen 

We make a conscious effort to use recyclable packaging as well as to reduce our packaging where possible, so that you don’t have to worry. Our new All Lathered Up Cleansing Shampoo Bar is the perfect example of the commitment we have to changing and adapting to reduce our plastic packaging. This change is a journey and we are excited about where it will take us!  


6. Produce our products in the UK 

We’re a British brand and proud of it! We produce all our products here in the UK to ensure we deliver high quality, uniquely developed formulas with beautiful fine fragrances, so that you can achieve the best possible results!

Find out more about Percy & Reed by following this link.