5 models with hair ranging from very short to very long

Backstage at London Fashion Week | Percy & Reed

London Fashion Week - Stylist Kit Bag

Here’s your exclusive view into our stylists kit bags for backstage at London Fashion Week.

5 models with hair ranging from very short to very long

This February, Percy & Reed products graced the vanity units backstage at a number of catwalk shows. Between Paul and the talented stylists at the Percy and Reed salon, as you can imagine, Fashion Week is a very busy time getting models runway ready.

To give you the inside scoop, we’ve pulled together all the salon-grade stylers our stylists can’t survive Fashion Week without. Consider this your inspo for what you may want to add to your at home hair kit to create runway looks at home.

Create the Perfect Foundation for Styling

It’s all in the prep work. Whether you’re about to walk the runway, or around the city, our I Need A Hero! Wonder Balm Hair Primer is perfect for providing the perfect base for your stylers and providing 72 hours of humidity protection.

Why Wonder Balm is a Cult Product for Paul? :

Percy & Reed Founder and Session Stylist, Paul gives an insight into the inspiration behind Wonder Balm:

We were inspired to create Wonder Balm backstage at fashion week, when we saw all the make-up artists using primers on the models' skin. At the time, hair primer wasn't really a thing, so we created Wonder Balm which helps to fill and seal the cuticle giving you a perfect base to style the hair, whilst locking out humidity and adding gloss and light volume. It is totally light weight so does not weigh the hair down and actively helps to condition the hair – what more could you want?


Percy & Reed products backstage at London Fashion Week

Set Your Look and Protect Your Hair

The perfect finishing touch. Our Session Styling Flexible Hold Hairspray is a necessity for styling – not only is ideal for setting styles and holding shapes, but it also has heat protection so you can mist over the hair ahead of heat styling for maximum, yet flexible hold. For an added bonus, our hairspray also offers the benefits of humidity protection, which is essential for keeping the frizz at bay!

Why it’s a Kit Bag Essential:

What makes our Flexible Hold Hairspray a stand out kit bag essential is that the modern formula allows you set the hairstyle and then brush out and re-style if necessary – for models backstage who need different hairstyles, this is a lifesaver for stylists!

Emma Vickery, Art Director at the Percy & Reed Salon and Hair Director for the Adrienne Webber Feb 2024 Show, comments

Session Styling Flexible Hold Hairspray is must-have for keeping shapes in place and for taming fly aways – tip: spray onto a toothbrush / blusher brush and sweep over the hair for fly away control. Again the product can be layered up section by section to create a wetter sleeker look to hold tighter pony tails in place, also can be used for a simple head hugging sleek off the face look. 

Model and stylist having hair set with percy & reed hairspray 

Body and Texture Built from the Roots

From a textured top knot, to tousled waves or even a sleek ponytail, adding our Session Styling Volumising Mousse to your line is integral for adding body to the hair. Think amplified hair but without the stiff, crunch or stickiness associated with other mousse formulas.

What Makes Volumising Mousse a Styling Staple?

Having a mousse in your styling kit is super handy being such a versatile product! Emma highlights:

It’s an essential foundation to create anything in hair, from gently building up texture and layering up the product section by section and volume on finer hair to softening and molding shapes on thicker hair textures.

So there we have it, your curated guide of all the kit bag essentials our stylists swear by come fashion week – and what you can add to your styling kit for runway grade hair at home. If you are inspired by our guide and decide to add these stylers to your routine, please tag us in your stories or posts on social media – links below:

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