How to Rescue Damaged Hair
How to

How to Rescue Damaged Hair

Is your hair dry, damaged and in need of rescuing? There are many reasons as to why hair can become brittle and weakened, the most common reasons are from heat styling, UV rays, pollution and chemical treatments (to name just a few). Finding the right nourishing, moisturising and high-quality haircare products to add to your haircare routine to treat damaged tresses can be the difference between limp and lifeless locks to shiny, healthy hair.

We are sharing our top tips to repair your hair (these products work for all hair types), including what is the best shampoo for damaged hair, why you should add a hair primer to your routine, and how treatments and masks can restore each and every strand. Are you ready for simple, elegant, yet amazing hair? 

Luckily, there is a supporting cast of hair heroes that can transform even the driest of tresses. Introducing our haircare heroes to get your strands in tip-top condition and save the day.  The Percy & Reed I Need a Hero! collection of salon-inspired haircare products have been formulated to provide a multitude of benefits for all hair types, perfect for saving the day (and your hair). Luxurious textures, easy to use products, beautiful scents and stunning results are the traits that define our hero range. And if that wasn’t enough, these formulas are also all paraben free, sulphate free, vegan friendly, in recyclable packaging and dermatologically tested, so suitable for the most sensitive of scalps. See, total superheroes.

Are you ready to rethink your haircare routine? Here is our easy-to-follow guide to silky smooth, sweet-smelling locks.

Let’s get started…

Great Hair Starts in the Shower ™

Healthy, shiny hair is just a shampoo away. Yes, really. Establishing a regular hair wash using high-quality ingredients is integral to healthy hair. The I Need a Hero! Wonder Shampoo and Conditioner duo balance moisture levels throughout the hair, defends against pollution and UV light whilst sunflower seed extract helps prevent colour fade and prolong the life of colour treatments.

I Need a Hero! Wonder Shampoo works hard to deliver moisture, restoration, and hydration so hair appears stronger, healthier, and shinier with every single wash. See, real superhero stuff. Pair this multi-tasking, sulphate-free shampoo (which still foams well) with the cleverly formulated I Need a Hero! Wonder Conditioner. This conditioner works hard to bring back silky radiance to dull, dry, damaged, stressed areas of hair. Ingredients such as aloe vera nourish roots and condition lengths, whilst Pro-Vitamin B5 moisturises, smooths and reduces split ends to re-condition hair, bringing hair back to its former glory. The result is a sulphate-free conditioner that works for everyone, delivering glossy shine and all the protection hair needs. 

Use a Hair Primer

If there was a haircare hall of fame, the I Need A Hero! Wonder Balm Hair Primer would take centre stage (and then take all the credit for your fabulous hair). However you use our miracle primer, it will speed up and improve all the styling that follows, giving WONDER-rous results! Say goodbye to dry and brittle looking hair by using Percy & Reed I Need A Hero Wonder Balm Hair Primer, perfect if you want enhanced shine, light hold, root boost and serious definition for healthy looking hair. The leave-in balm (which is even suitable for sensitive skin) aligns strands to improve hair condition for beautiful, smooth and healthy looking hair. Wonder Balm Hair Primer also been laboratory tested and proven to provide protection from frizz and humidity for up to 72 hours.  


Adding a hair mask or nourishing hair treatment to your regular routine will ensure you start to see softer strands and healthier looking hair in no time. It helps to use a hair treatment at least weekly or more if you can.

Our co-founder and celebrity stylist Paul (Percy) says, “Masks help to lock in colour, add shine and seal the cuticle, maintaining the hair’s condition.”

Save time by finding hair treatments that are easy to fit into your schedule. Go to bed wearing our I Need a Hero! Wonder Overnight Recovery Mask and wake up to discover hair that is transformed from dull, dry and lifeless to hair that’s glossy and restored. This restorative beauty sleep for your hair has been expertly formulated making it one of the best treatments for dry hair, fixing and repairing dry and damaged hair from the inside out. This fast-absorbing mask (it won’t mark your pillows or sheets) fully penetrates the hair strands and helps heal cuticles to seal in the moisture. Oh, and it smells simply divine. A hair hero in every sense!


Hair oil treatments can also work wonders for dry or damaged hair and thanks to Percy & Reed I Need a Hero! Wonder Treatment Oil soft, silky, healthy locks are achievable. This versatile hair hero transforms even the driest of strands thanks to its carefully formulated triple seed oil complex, which helps to deeply moisturise and re-nourish, control frizz and split ends. Lightweight (even light enough for fine hair), intensive and high performing, I Need A Hero! Wonder Treatment Oil can be used to treat a dry scalp by applying onto dry hair before shampooing, or applied to wet hair as a leave-in treatment to restore shine and softness. The non-greasy hair oil is also suitable for the most sensitive of scalps, and suitable for all hairs types. You could say it is the eighth wonder of the world.